Doing the same things will just make you bored to death or be truly uninspired. The same thing goes for marketing. When you do the same marketing strategies, you’d feel as if everything is just a routine and your customers would also also feel bored about your brand.
During this time, we need some creative ideas to help us get back on track and be more enthusiastic. Here are some creative marketing strategies that could help you get your creative juices pumping:
Get an interview. You can try to pitch in some interviews with blogs who specialize on posting interviews. You can talk about your business in detail and getting it posted in a site with high authority can help you increase your audience.
Freebies. Give away some special items to your visitors or followers to get a good impression. Free samples, ebooks, graphics. You name it.
Build social proof. Try to post testimonials from happy customers to create a strong social proof. People tend to rely on reviews before they try something and positive reviews would make you shine more. Extra tip: You can send free samples to potential customers and ask them about what they think of your product or service.
Be a part of the community. You can host an event in your local community to raise more awareness about your product or service. You can do some charity work or even host some workshops related to your mastery of skills.
It’s in the packaging. You can invest in creating a unique packaging for your products to make it more interesting. You need to make sure that it reflects your brand in totality.
The power of infographics. Infographics are consistently shared online in various social sites because they are visually appealing and shareable. Try to create a relevant infographic that could reflect your brand or business. For example, if you are a clothing store, you could create an analogy of what a perfect casual attire is.
Caption this. You can post an interesting photo on various social platforms and let the people create captions for it. You can even get amusing ideas from your target market and you can reward a prize for the best one.
Join weekly hashtags. Hashtags can really help you be seen by more people. Join in weekly hashtags such as #ThrowbackThursday to increase your reach and brand awareness.
Handwritten letters. Create some simple thank you notes or birthday greeting to existing customers. Your handwriting can make it more sincere and this can increase customer loyalty.
Curate other content. You could check other blogs in your industry and try ton share their content. You could leave some heartfelt comments and interact with their followers.
Coupons and discounts. The next best thing to getting something free is getting a low price for excellent products or services. You can typically do this during holidays or special occasions. You can send them thru emails or hand them out personally.
Paint a mural. If you have an available space on your storefront, you could try to paint a mural that could reflect your brand. Murals are highly appealing and you can even attract the attention of potential customers.
Want to know more about curating content? Check out these nifty tips: