Marketing plays an important role in making a business grow and increase the number of potential customers. However, marketing is far too broad than we expected and there’s more to it than promoting your product or service. If you find yourself confused in what marketing strategy you should go for, try to learn the basics first.
Here are 12 types of marketing strategies that can help you get a kick start:
Word of mouth marketing. This is a traditional marketing strategy that remains effective up until our modern times. Information is passed from person to person by means of talking. Satisfied customers would usually share their good experiences to others which can possibly increase your fan base.
Seasonal marketing. Holidays and seasons affect most people’s lives. If you are able to integrate your product in these various occasions, you can be able to make your product or service be more relevant to people.
Email marketing. Emails have become a major way to communicate with potential customers especially in our modern world. Blasting promotions and offers thru emails have been proven to be more convenient for most marketers.
Event marketing. Creating a meaningful event can attract potential customers a it will trigger their interest particularly if it involves something that they like to do. Events can gather a huge amount of people which can build more exposure for your product or service.
Freebie marketing. People do love receiving something free of charge. Giving away freebies for promotion can give potential targets a chance to try out your product or service and even give immediate feedback about it.
Content marketing. This involves writing and publishing content that could inform your potential customers about what your product or service is about. A highly attractive and interesting content usually drives in more traffic to your website.
Niche marketing. Being involved in a broad industry such as clothes can really be difficult especially if there are a lot of competitors in the same industry. To make your business shine, you could focus on one niche that could gve you a more unique characteristic.
Social media marketing. Social media sites cater to a huge number of potential targets which can result to better opportunities of customer engagement. For instance, Facebook, which remain to be one of the social giants, has some net features that could help showcase your product or service thru page creation.
B2B marketing. This is basically forming a mutual relationship with another business to promote your product or service. Another business or company will offer your products in exchange for promoting theirs. This paves way to stronger business networks and connections.
Mobile marketing. You can market your product or service on mobile devices which can cater to specific demographics. More personalized information can be shared to mobile users.
Relationship marketing. Building a strong relationship with customers has been quite effective in developing brand loyalty and more chances of repeat business. If customers feel that they are important, they would be more likely to prefer your brand and spend more on it.
PR marketing. Marketers would seek the assistance of media to make their product or service be known. This creates more awareness about the benefits and features that potential customers could get.
Itching to try email marketing? Check these useful steps to get started: